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Business Analytics: Rauemi | Resources

This guide provides links to resources and help relevant to your Business Analytics studies.

Library Search

Key Resources

  • Scroll down to the Document Type box, tick Case Study, and then enter your search terms.
  • From the drop-down menu on the search box pick Case Studies and then enter your search terms. The University has access to the Emerging Markets Case Studies and the CASE Journal.
  • Pick Case Studies from the drop-down menu and then enter your search terms.
  • In depth case studies. Teaching notes are also available by creating a profile and entering University of Waikato code (available through your subject administrator or liaison librarian).
  • Thousands of award winning advertising effectiveness case studies revealing the strategies of leading brands, best practice guides that explain the 'how' and 'why' of advertising and marketing challenges, and market intelligence, including trends, reports, adspend and forecasts, company profiles and event reports.

Specific Business Analytics Resources